A 52-minute documentary for ZOE's YouTube channel, following three contributors over six weeks on a science-led health and nutritional reset guided by Professor Tim Spector and ZOE's scientists.
The north star was always story before brand. The audience had to connect with the participants before they'd want to know about ZOE's philosophy, product or the science behind it.
That meant some difficult calls. A full day of beautifully filmed product content never saw the light of day. The most powerful material wasn't in the brief. It was found in the footage and the film reached over 100k views in its first seven days.